The design of an emailer is only as good as the number of people who open it. Therefore, when designing your emailer newsletter templates and layouts, make sure that the color palette matches with what you are selling.įor example: If you’re selling beauty products then use a lot of pink shades or if you are into the food business, then make use of red and yellow colors to trigger appetite. This was especially true for those who are impulsive shoppers.Īlthough this finding is not conclusive, it does give you an idea of how people react to colors. In fact, according to a study conducted by researchers at the University of British Columbia in Vancouver and published in The Journal of Consumer Research, people were more likely to make purchases when shopping online if they saw red. One of the easiest ways to bring more joy into your emailer is through colorsĭid you know that different colors can have an effect on emotions? So without any further ado, here are the examples for your newsletter design inspiration. If you struggle to write quality copy, do check out my article about copywriting tools. To avoid this outcome, I recommend that you follow the example of these top businesses and implement their emailer design styles.Īlthough using an effective newsletter template is important, it should not be a substitute for quality content. In order to get more customers, you need a great email design.Įmailers are important because they go out when your target audience is most likely checking their email.Ī poorly designed sales email newsletter will not bring in the desired results and this can have an adverse effect on your business growth.
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